Where online
advertising is
going...
advertising is
going...
150,000 U.S. K-12
school websites deliver
well over 1 billion
page views per week,
and growing.
school websites deliver
well over 1 billion
page views per week,
and growing.
150,000 U.S. K-12
school websites deliver
well over 1 billion
page views per week,
and growing.
school websites deliver
well over 1 billion
page views per week,
and growing.
Premium Target Audience
Market of
Over 109 Million
Parents,
Teachers,
Relatives.
Over 109 Million
Parents,
Teachers,
Relatives.
50%+ Higher
Annual Household
Spending.
Annual Household
Spending.
8 Minute Average Website Visit
Average Household Income
$54,110
People per Household
25-54
Average Age Range
Average Age Range
Caucasion 60%
African American 13%
Hispanic 18%
Asian American 6%
African American 13%
Hispanic 18%
Asian American 6%
45% Male
55% Female
55% Female
4 +
FLEXIBLE ADVERTISING OPTIONS FOR YOUR SPECIFIC NEEDS
IO – Based
Programmatic
Retargeted
Official Sponsorships:
Priority Share Of Voice, brand and
image enhancing PR opportunities,
flat or CPM- volume pricing.
Flighted Ads:
Volume-based CPM pricing,
scalable Share Of Voice.
Priority Share Of Voice, brand and
image enhancing PR opportunities,
flat or CPM- volume pricing.
Flighted Ads:
Volume-based CPM pricing,
scalable Share Of Voice.
Quarterly, Semi-Annual, or
Annual ad flight calendar.
Annual ad flight calendar.
PMP:
Bypass open-market competition
with a pre-established minimum
CPM and built-in volume incentives.
Programmatic Direct:
All the convenience of
programmatic plus guaranteed,
reserved ad flight features.
Bypass open-market competition
with a pre-established minimum
CPM and built-in volume incentives.
Programmatic Direct:
All the convenience of
programmatic plus guaranteed,
reserved ad flight features.
Extended Audience:
Your ads and corresponding
messages follow school parents,
teachers, and influential PTA members
across the web, reinforcing
your brand and offers.
Your ads and corresponding
messages follow school parents,
teachers, and influential PTA members
across the web, reinforcing
your brand and offers.
School-O-Graphic creative and targeting options
728×90, 160×600, 300×250 IAB Standard size units • In-unit rich media • Geotargeting
Day of week and time of day targeting • Frequency capping • In-unit video • Expandables
728×90, 160×600, 300×250 IAB Standard size units • In-unit rich media • Geotargeting
Day of week and time of day targeting • Frequency capping • In-unit video • Expandables
IO – Based
Programmatic
Retargeted
Official Sponsorships:
Priority Share Of Voice, brand and
image enhancing PR opportunities,
flat or CPM- volume pricing.
Flighted Ads:
Volume-based CPM pricing,
scalable Share Of Voice.
Priority Share Of Voice, brand and
image enhancing PR opportunities,
flat or CPM- volume pricing.
Flighted Ads:
Volume-based CPM pricing,
scalable Share Of Voice.
Quarterly, Semi-Annual, or
Annual ad flight calendar.
Annual ad flight calendar.
PMP:
Bypass open-market competition
with a pre-established minimum
CPM and built-in volume incentives.
Programmatic Direct:
All the convenience of
programmatic plus guaranteed,
reserved ad flight features.
Bypass open-market competition
with a pre-established minimum
CPM and built-in volume incentives.
Programmatic Direct:
All the convenience of
programmatic plus guaranteed,
reserved ad flight features.
Extended Audience:
Your ads and corresponding
messages follow school parents,
teachers, and influential PTA members
across the web, reinforcing
your brand and offers.
Your ads and corresponding
messages follow school parents,
teachers, and influential PTA members
across the web, reinforcing
your brand and offers.
School-O-Graphic creative and targeting options
728×90, 160×600, 300×250 IAB Standard size units • In-unit rich media • Geotargeting
Day of week and time of day targeting • Frequency capping • In-unit video • Expandables
728×90, 160×600, 300×250 IAB Standard size units • In-unit rich media • Geotargeting
Day of week and time of day targeting • Frequency capping • In-unit video • Expandables
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